Women Entrepreneurs and Mobile Value Added Services
Women Entrepreneurs and
Mobile Value Added Services
Impact: “If you just sit back and think ‘I know it all, why am I reading all these text messages?’ you will just be on the same level every week, every month, every year. But when you read the text messages and put them into practice, you sky rocket!” (Ijeoma, owner, poultry farmer, retired teacher, mother of nine)
Effectiveness: Evaluating Business Women—a Mobile Value Added Service for Women Entrepreneurs, Cherie Blair Foundation for Women
YTF Website: Nigerian Women Entrepreneurs and Mobile Value Added Services
“If you just sit back and think ‘I know it all, why am I reading all these text messages?’ you will just be on the same level every week, every month, every year. But when you read the text messages and put them into practice, you sky rocket!”
– Ijeoma, entrepreneur
The program combines classroom learning in financial skills and business capability development, industry tours, “Power Hours” networking events, and daily SMS business tips to extend their learning and business strategies.
- Classroom and Online Trainings: A combination of experiential workshops, case studies, online open source modules, and guest speakers.
- Industry Tours: These build competence among women entrepreneurs through contact with successful women entrepreneurs. Example: women visit small-scale manufacturers and learn about market trends, design, supply chain management, pricing, labeling, and other relevant topics in order to facilitate the sharing of opportunities and challenges.
- Power Hours: Designed to be a series of sessions focused on transferring knowledge and skills, facilitating networking, and promoting the exchange of experiences among women.
- Mobile Value Added Services: Daily SMS messages, business tips, and growth strategies to strengthen women-owned entrepreneurial businesses.
