Boldly Boosting Entrepreneurs on International Women’s Day

women entrepreneur workshop Nigeria mastercard presenter

MasterCard’s Tayo Adesina speaking to the women entrepreneurs about customer service segmentation.

When we go bold, we go big. While you saw us tweeting away on International Women’s Day, what you didn’t see was an eager group of women entrepreneurs gathered in Lagos, Nigeria, ready to learn. Our team partnered with generous employees from technology-related companies to mark International Women’s Day as a truly actionable occasion.

While all women are celebrated every year on March 8, it is in YTF’s DNA to celebrate women entrepreneurs in particular – mothers of the thousands of youth we serve. This workshop encouraged our women entrepreneurs in Nigeria to be resilient in spite of the economic change and recession. Sticking with the global theme of International Women’s Day, we aimed to #BeBoldForChange, taking actions towards gender parity.

Formula for Fast-Track Entrepreneur Building

The first day of the workshop brought together women entrepreneurs alongside a group of Mastercard and HP employees, in addition to representatives from the Association of Nigerian Women Business Network (ANWBN), a network of women entrepreneurs invited by the Center for International and Private Enterprise (CIPE).

This four-hour training and knowledge sharing session included building an action wall. Participants brainstormed what they would do to achieve gender equality if they were put in charge of their country. Ideas ranged from giving free vocational training to disadvantaged girls to opening doors for a female president.

The keynote address was delivered by Alexa Lion and Oladipo Ogunshire from the Mastercard team. They introduced Mastercard and shared their vision for “a world beyond cash,” explaining Mastercard uses technology to make payments safe, simple and smart.

Mastercard employee hugging woman enterpreneur

Mastercard’s Alexa Lion giving one of the women entrepreneurs, Charity Esezobor, a hug at the beginning of the workshop as part of an icebreaker.

Sessions throughout the day included:

  • Some practical dos and don’ts in a recession, presented by YTF staff.
  • The impact of e-payment for women entrepreneurs, presented by Uwa Uzebu and Kamil Olufowobi of Mastercard. They educated the women entrepreneurs on what e-payment can do for them as a businesswoman, saying that it can save lots of time and inconvenience.
  • A hands-on training on how to write a business plan, presented by Casmir Anyaegbu with YTF. The women were markedly happy to receive such a practical guide.
  • A focus on empowering women in small and medium businesses, presented by Joyce Onumere and Ruth Owolabi from HP. They introduced HP LIFE – an online business and IT training platform – and encouraged the women to take advantage of the platform to gain education on relevant topics and boost their businesses.

 

Finally, the entrepreneurs were instructed in customer service segmentation to help relate to each customer appropriately and offered ideas on creating customer loyalty by offering discounts and deals.

HP employee instructing women entrepreneurs

Joyce Onwumere of HP speaking to the women entrepreneurs

 

Entrepreneurs in Action: Visiting Aeesha Collections

The next afternoon, the YTF team accompanied the Mastercard crew for a tour of one entrepreneur’s business – Aeesha Collections. Owner Aishat manufactures shoes and has participated in YTF’s Nigerian Women Entrepreneurs training in Lagos. She designs the shoes, puts them together using leather and rubber, and has a couple small machines to complete the product. Very few women in Nigeria do this type of work.

Woman entrepreneur shoemaker in Lagos, Nigeria

Aishat (left) giving a tour

The group met her seven employees – all male – at her workshop and spoke with Aishat about her business. After exploring her workshop, Aishat took the group to her showroom to show off some of her designs.

YTF introduced 3D printing to Aishat and has been working with her to explore the possibilities of 3D printing shoe soles and other materials of her shoes. The Mastercard team learned about this process from Aishat and considered ways in which working with YTF, they can advance this vision for Aishat and many other women entrepreneurs looking at ways to innovate within their product lines. 

Boldly Navigating the New Frontier

We believe Africa is the newest frontier for creating sustainable livelihoods through micro, small and medium enterprise development – especially for women at risk of vulnerable employment. That’s why our #BeBoldforChange idea for International Women’s Day was this event.

The opportunity to get Mastercard employees to donate their time and talent, diving in by touring a business of a woman entrepreneur we support and listening to her stories, challenges, and successes firsthand was the pivotal outcome of this two-day event. Forging connections between entrepreneurs and paths to success is a role we’re excited to play – whether that’s a piece of critical knowledge or a company willing to support small and medium business.

women entrepreneur hands

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